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Travel websites second to media companies for ease-of-use
A survey which may surprise many at the sharp end of usability and web design has found travel sites ranking behind only news and media sites for overall usability by consumers. The poll by usability...
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Customer service remains poor as study shakes out the top 45 UK travel websites
Travel websites are generally failing when it comes to customer service and helping users with problems online – but luckily other parts of the user experience are looking up. The latest consumer...
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Generation Y expects travel sites to load in two seconds
Worrying research released today showing that younger web users are increasingly impatient over the speed in which travel sites take to fully load. The research from web performance giant Akamai,...
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Examining new accessibility standards for travel websites and self-service...
The US Department of Transportation is proposing to implement a series of new rules around accessibility to air travel information. The set of regulations, if approved, will have a wide ranging effect...
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Travel tech company answers Google threat with better usability and semantic...
FACT-Finder, a website usability specialist based in Germany, has devised what it claims could be a system to see off the threat of Google in travel search. Known as FACT-Finder Travel, the tool is a...
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Which travel websites win for usability, engagement and conversion?
Leading OTAs Expedia, Travelocity and Orbitz have emerged as the winners in a study looking at how web travel brands perform for a string of important measurements in the world of ecommerce. The...
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